This may be the smartest business move I've seen all year...
Lyft announced a partnership with Taco Bell on Tuesday that will enable riders to make a free pit stop at the fast-food chain on their way home from the bar.
E! News reports that the new "Taco Mode" feature will give munchie-craving passengers the option to hit up the Taco Bell drive-thru between the hours of 9 p.m. and 2 a.m.
"We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell--and we've seen many--there are likely those who weren't sure if this was possible," Taco Bell CMO Marisa Thalberg says in a statement to Business Insider.
Taco Mode will also include a custom in-car menu, free Doritos Locos tacos, and what the company calls a "taco-themed car."
The ride service will begin testing the feature in the next two weeks in Newport Beach, California, with plans to expand the service across the U.S. in 2018.