You may THINK you've got a refined palate and you can detect all the different notes in a wine. But what you're REALLY detecting is how much it set you back.
A new study out of Switzerland found what deep down we already kinda knew: The more we think a wine costs, the better we think that wine tastes.
The researchers say, quote, "Deceptive up-pricing of low-price wine significantly influenced ratings for pleasantness . . . [so] subjective experience may lie in the price."
Have you ever had REALLY expensive wine? Was it worth it? Could you tell the difference?
Hear Scott and Sadie's take on the story here...
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