If you have lived in or around Northern Colorado, you know the Ehrlich name. It's really impossible not to as their have been so many great businesses that have carried that name in Greeley for so many years. Sadly, the man responsible has passed away.
Reuben "Swede" Ehrlich died Feb. 25 at 87 years old.
Ehrlich was responsible for Ehrlich Motors, today known as Ehrlich Toyota, and also owned Swede's Repair Shop, which he started back in 1946.
The family business has been under control of his sons, Scott and Stan since the late 1980's.