A man died in a Denver doughnut shop this morning, and the coroner has confirmed his cause of death was asphyxia, due to obstruction of the airway.
The 42-year-old man was a Voodoo Doughnut, a popular shop on East Colfax in Denver, trying the shops challenge that involves eating a half-pound doughnut in 80 seconds or less.
The other people in the shop were unable to perform the Heimlich maneuver to save him.
Voodoo released a statement saying the company is saddened by what happened and is cooperating with police.