As malls start to become less relevant, the mall generation took yet another hit today!
No, they aren't closing their stores, but maybe Abercrombie and Fitch would be better off, as they announced they are ditching the smell synonymous with malls for the last couple of decades.
Whether you shopped at A&F or not, you know the smell that wafted through the halls of the mall, called "Fierce."
It will be replaced by one of their three new gender-neutral fragrances, "Ellwood," which the company calls "clean, subtle and simple yet memorable."
The good news is, you can still buy "Fierce" in cologne form in stores and online. But your shopping experience will never be the same...