We knew it! We have had this hypothesis for years!
With some folks - when you bite a purple one you taste grape. The green ones are lime. When you bite a yellow one, it's lemon - right?!
Wrong. It's a Jedi mind trick and you are a mentally weak fool!
According to a neuropsychologist named Don Katz, even though it seems unbelievable, all Skittles are the same flavor . . . a generic "fruit" taste.
So why do we THINK they taste different? It's because our brains associate their colors with certain tastes . . . we KNOW yellow is supposed to mean lemon, so we THINK yellow tastes like lemon.
And there's more. Skittles are SCENTED too. So when you bite that yellow Skittle, your brain sees the color, smells the smell, and you believe you're eating a lemon flavor.
So why don't they make each one the actual flavor? Katz says, quote, "It's cheaper to make things smell and look different than it is to make them actually taste different."
So, mental puppets, when you bite red is it strawberry or cherry? Hmmmm?! That's another study!