Here's a brand-new inductee into the "any publicity is good publicity" hall-of-fame: The Tide Pod Challenge is actually HELPING Tide's sales.
And no, it's not just because tons of people are running out to buy Tide Pods to eat them on YouTube. Regular people are buying them, you know, for laundry.
A new survey found the number of people who've talked about Tide with their family and friends in the past two weeks is at its highest point in YEARS.
And even if a lot of those conversations are negative, apparently just discussing the brand AT ALL is enough to get people interested in it.
41% say they've bought Tide or they're considering buying Tide the next time they need detergent . . . that's up from 38% three weeks ago.
Now would probably be a good time to remind everyone NOT to eat Tide Pods. So far this year, there have been over 85 calls to poison control centers because of this idiotic trend . . . including almost 50 in just the last week.
We struggle to find the appeal of this, but then again - we're sane. Have you ever participated in an online challenge? We did the whole Ice-bucket challenge - the water and ice were loaded up in the bucket of a massive front-end loader and dumped on us. But we have yet - and probably won't - east cleaning supplies.
How about you?