Bud Light Orange Is Hitting Shelves

Bud Light Lime debuted 10 years ago, and it was a big hit . . . until it wasn't.  A report earlier this year found its sales had dropped 35.5% over the past five years, which was the biggest drop of any American beer.


So Bud Light's strategy apparently is . . . DOUBLE DOWN.


Because Bud Light Lime just got itself a cousin called BUD LIGHT ORANGE . . . and it's showing up in stores around the country.


The big question, of course, is how does it taste?  Here are some quotes from people on BeerAdvocate.com . . .


"It's honestly not terrible" . . . "More like a soda pop than a beer" . . . "It smells and tastes exactly like someone mixed Bud Light and orange Fanta" . . . "Taste is artificial orange, corn, and citrus, but might not be too bad on a hot summer afternoon." 


(The Impulsive Buy / Beer Advocate


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