BK embraces the mold

Burger King apparently hopes some 'reverse advertising' will be effective. The fast-food chain's new ad campaign features a moldy Whopper.

Specifically, the short video shows what happens to a Whopper after 34-days. Spoiler: you won't want to eat it.

The campaign plays off recent social media posts by people who've found perfectly preserved fast-food items years, and in the case of one IG post, decades later.

Ironically, that one was a BK kids meal burger from purportedly from 1996. BK is hoping their new campaign will show customers that their food is fresh and isn't packed with preservatives.

What do you think of the ad? Have you found lost food? What did it look like?

(Photo Cred: Getty Images/Burger King, Content Cred: Today)

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