It was more or less inevitable that two of the biggest drink trends of the past few years would collide sooner rather than later.
PUMPKIN SPICE HARD SELTZER is coming out next month. It's from a brand called Vive, one of the eight billion brands that are now competing with White Claw for hard seltzer market share.
The pumpkin spice hard seltzer will be available in Kentucky, Ohio, and Tennessee to start, but it'll probably expand nationwide if there's enough demand.