Levi's Says We've Entered a "New Denim Cycle"...

Dig through your closet to find your JNCO Jeans, my fellow sk8tr bois, because they're cool again.

The CEO of Levi's did an interview last week where he said all sales signs point to this being the beginning of a, quote, "new denim cycle." Skinny jeans are OUT after dominating for about a decade. Looser, wider legs are IN for both men and women.

He says the pandemic really pushed the trend over the edge because now people are, quote, "looking for a more comfortable, more relaxing denim."

So are skinny jeans totally done? Quote, "I don't think [they're] ever going to go away completely. But clearly right now we are seeing a very strong demand for these looser fits." 


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