Mini-Bottles of Fireball Cinnamon Don't Actually Contain Whiskey and It's Led to a Lawsuit
A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the plaintiff alleges is purposefully misleading packaging. On January 7, Plaintiff Anna Marquez filed suit in the United States District Court Northern District Of Illinois over what the Chicago resident is calling deceptive labeling on Fireball Cinnamon. Made by parent company Sazerac, Fireball Cinnamon is a suite of products that include malt-based and wine-based alcoholic beverages made to “capture the essence” of the original Fireball Cinnamon Whisky — but don’t contain any actual whiskey. The suit alleges that the labels of these two distinct products: “Fireball Cinnamon Whisky” and “Fireball Cinnamon” are virtually indistinguishable from each other and because of that, the malt- or wine-based version of Fireball misleads “consumers into believing it is or contains distilled spirits.”