From everettpost.com:
"Attention all Scotty McCreery fans: Here’s your chance to be in featured in an upcoming fan music video for Scotty’s single “It Matters to Her.”
In a callout on social media, Scotty wrote, “Y’all have been telling me how much ‘It Matters to Her’ means to you — now I want you to show me! Submit your photos and videos showing what you do for the people you love for a chance to make it into the fan music video.”
Fans can submit their heartfelt images and videos via the submission link."