"A spirit company in Denmark called Empirical is behind it. They partnered with PepsiCo, so it's an "official" Doritos liquor. (Here's a photo.)
It's supposed to taste exactly like their Nacho Cheese version, and it's 84 proof. So, 42% alcohol. That's a little stronger than your average 80-proof liquor. They're calling it an "uncategorized" spirit, but it's basically cheese-flavored vodka.
So does it actually taste like Doritos? According to people who've tried it, YES, it's pretty close. They infused it with actual Doritos.
It also smells like them. A writer for "Food & Wine" said it has a "bouquet" that's, quote, "brimming with the unmistakable tang of cheese dust." They thought the aftertaste was a little more like Fritos than Doritos though.
The evil genius behind this is a former chef named Lars Williams, who co-founded Empirical. He's actually been making Dorito-infused booze for years.
It started when an employee came back from lunch with a bag of them. Lars saw the bag, wondered if it was possible, and started experimenting. He's been making small batches since then for friends.
They announced pre-orders would start today at 9:00 A.M. Eastern. It's not clear how many bottles there are, but we assume they'll sell out. It's $65 for a fifth."